I’m a creative and innovation director based in Lagos, Nigeria.

Adebayo Toib Adelabu smiling at the camera.
Adebayo Toib Adelabu smiling at the camera.

Hey, how you dey?

This is how we say hello!

Welcome! My name is Adebayo. I'm a brand and marketing communications professional with over 20 years experience working with some of the best-known homegrown, regional and global brands.

My goal is to always help brands tell compelling stories that connect best with their target audience.

My experience spans brand campaigns across diverse industries and I have led the line on many notable brand initiatives and campaigns. I am excited by challenges and would love to unravel a few for your brand.

Come on in and check out some of my work

My portfolio reflects my experience working on different projects: from copywriting on full campaigns, to brand identity design/ refresh, for notable global, regional and homegrown brands.

Inlaks Limited

Copy and creative direction

GSK Antimicrobial Resistance

Copy and creative direction

Complan

Copy and creative direction

Dettol Healthy Hands

Copy and creative direction

GSK Epiculator

Copy and creative direction

Berger Paints

Concepts and creative direction

Panadol

Concepts and creative direction

Sovereign Trust

Concepts and creative direction

Concepts and creative direction

GSK Worm-Free
Calpol Monsters

Concepts and creative direction

FIRS Advocacy

Concepts and creative direction

Close Up Red Gel

Concepts and creative direction

Alpenliebe

Production direction and adaptation

Huggies

Concepts and creative direction

Dettol Starter Pack

Concepts and creative direction

Panadol Extra

Concepts and creative direction

Stanley

Concepts and creative direction

Jubol Collections

Concepts and creative direction

Durex

Concepts and creative direction

Chupa Chups

Concepts and creative direction

Nokia

Concepts and creative direction

More of my content design and digital work

Make we talk!

If you've got a brand challenge that needs a good measure of strategic thinking and some creative tinkering, please don't hesitate to give me a call.