Durex

About the project

Love sex was the communication platform Durex adopted to promote its condom and pleasure product offerings in Nigeria.

The client challenged us to create an aural property that would help communicate the brand's unique offering. We were also tasked with ensuring the effort connected with its core audience.

In our response to the brief, we teamed up with one of Nigeria's foremost music producers, Cobhams Asuquo, to create two tracks that capture the essence of the brand to the delight of all.

Details

Project type / Brand music My role / Concepts and creative direction Music / Cobhams Asuquo

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