Calpol Monsters

About the project

The client requested we create a new campaign for their brand of children's paracetamol. We responded with work that builds on the platform of children's magical stories to communicate the strength of Calpol as an effective brand that provides soothing relief from pain and fever in children.

Our effort included print, out-of-home, point-of-sale executions and a game for mobile.

Details

My role / Concepts, creative direction + copy Team / Art: Kolade Akintola

Let’s talk?

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