FIRS Children Advocacy

About the project

Compliance with tax regulations was found to be poor amongst Nigerians. So, in a bid to further drive tax education, the FIRS briefed us to find an angle to reach the public.

We responded with a children-led advocacy campaign, starting on children's day.

In effort, the children called on parents to be their champions of change for a better Nigeria. We deployed our assets across radio, TV and out-of-home and drove the massage of tax compliance into the homes.

Details

Project type / Brand campaign

My role / Concepts, creative direction + copy

Team / Creative direction + art: Fome Ozuwo

Additional copy: Alex Orakwusi

Let’s talk?

Got a partnership idea, or a project you need help with? Shoot me a line and let's talk.