Nokia Navigation

About the project

As part of the efforts to launch the Nokia 6210 Navigator offering in Nigeria, we worked with the global playbook but gave it a local twist.

Before the introduction of the device, Nigerians asked strangers for directions when they need to get around in unfamiliar places. This often had unintended consequences.

Our executions played up the challenge of long and winding descriptions and directions. Our effort helped project the new Nokia mobile phones as an easy way to navigate around major cities in Nigeria.

Details

Project type / Product launch campaign

My role / Copy

Team /ICreative direction: Colin Morris Art: Illustration: Ifedi Okafor + Copy: Felix Uti

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