GSK Worm-Free Challenge

About the project

There is a high prevalence of intestinal worm infestation in Nigeria. While it does affect the adult population, children of school age account for a higher percentage of those infected. Most cases are often untreated with dire consequences.

In a bid to arrest the situation, we developed a series of engaging communication pieces for GSK. These creatives targeted important seasons for relevance. doing this helped prompt our audience to embrace the concept of regular deworming.

Details

Project type / Behavioural change communication

My role / Concepts, creative direction + copy

Team / Art: Kolade Akintola

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