Dettol Stater Pack

About the project

Nigeria's leading antiseptic brand, Dettol, needed to grow market share through in-home penetration. We were tasked to develop a campaign for a smaller pack targeted at the lower end of the market.

For the first time in the history of the brand in Nigeria, our effort broke from the regular upmarket approach by adopting pidgin English as the core campaign language for film and radio.

The campaign was also adapted for use in the East African market.

Details

Project type / Brand launch campaign

My role / Copy and creative direction

Team / Art: Musbaudeen Idowu

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