Close Up Red

About the project

Nigeria's innovative toothpaste brand, Close Up, was due to relaunch its red gel offering with a new formulation. We were tasked with developing a multichannel campaign for the West Africa sub-region, that builds on the brand's youth appeal and emotional connections.

Our effort helped the brand relaunch successfully while maintaining its market leadership in Nigeria.

Details

Project type / Brand launch campaign

My role / Copy

Team/ Creative direction: Mike Archer Art: Kola Olaosebikan

Let’s talk?

Got a partnership idea, or a project you need help with? Shoot me a line and let's talk.