Panadol Extra

About the project

The Panadol Extra analgesic offering from GSK needed a new push to broaden relevance and use occasions beyond the conventional headache and bodily pains.

We responded with a simple communication that visualised the relief the brand offer in easy and demonstrable formats across prints, OOH and ambient installations.

Details

My role / Concepts, creative direction + copy

Team / Art: Kolade Akintola

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