GSK Antimicrobial Resistance Campaign

About the project

The improper use of antibiotics is causing the rise of superbugs that are resistant to medication. We were charged by the client to create a locally relevant campaign to create awareness of how our poor health-seeking habits are causing this problem and the steps we need to take to curb it.

Details

Project type / Awareness/ Behavioral change communication
My role / Concepts, creative direction + copy

Team / Art: Kolade Akintola

Radio Jingle

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