Adebayo Adelabu

Hello! It's my pleasure having you here. I'm Adebayo. I use my talent to help businesses be their best by helping them communicate better and build strong bonds with their audience.

About me

I have an extensive history in brand development, communication, innovation and writing across many industries.

Facing challenges offers me the opportunity to broaden my capabilities and learn new things. Working on brand challenges has been enriching as it is the springboard that propels me to do great work.

My career is filled with many exciting and notable assignments. like the Shell 'Let's Go' campaign, CloseUp regional Innovation centre projects, Dettol, Huggies and GSK amongst others.

I have also led the writing team on various social change communication projects like the AMFm ACTm Campaign [2011], Malaria Prevention Campaign for the Society for Family Health [SFH], Fedral Inland Revenue Service [FIRS] Tax Education series [2009-2015].

I hold a Higher National Diploma (HND) in Mass Communications, Associate Membership of the Advertising Practitioners Council of Nigeria, (APCON) and the Nigerian Institute of Management (NIM). I am back to school at the Rome Business School where I am studying for an International Master in Digital Marketing and Business Transformation.

I've also found that I have a burning passion for nurturing great teams.

I do believe we can solve some knotty creative challenges when we work together.

Do get in touch and let's make magic.

Experience

Creative + Innovation Director @ The MoonShot Xchange
2022 - Present

Creative Director @ LTC/JWT 2017 - 2021

Skills

Concept development Copywriting Brand strategy and planning Corporate communication Graphic Design
Experience design

What I believe in

O1. All or Nothing

I believe that there are usually no shortcuts to anywhere good. Therefore, doing a great job takes giving it our all or nothing.

O2. Doing trumps just thinking

I am convinced that cut-through thinking is central to doing profound work. However, thinking alone doesn't bring home the bacon. We must think and do in order to win.

O3. Learn one, learn more

What we know and how we apply them shape us and our work. The best jobs are done when challenges are approached with an open mind.

O4. Dare to be

I would rather dare to stand out and stand apart from the crowd. I dare to find my own path and forage farther afield than the norm in pursuit of excellence.

Let’s talk?

Got a collaboration in mind, or a project you need help with? Reach out and let's talk.