Dettol Healthy Hands

About the project

Diarrhoea is the second biggest killer of children in Nigeria. It is responsible for about 16% of children's death every year. An estimated 151,700 children die in Nigeria every year from diarrhoea disease*. Thankfully, good sanitary practices and handwashing have been found to help reduce the risk.

In a bid to ensure Dettol played a part in combating this challenge, we developed a campaign to promote the healthy habit of frequent hand-washing.

Assets developed for the campaign were deployed on radio, out-of-home, online and an extensive schools activation across the country.

Details

My role / Concept, creative direction + copy

Music / Cohbams Asuquo

*Dairo MD, Ibrahim TF, Salawu AT, et al. Prevalence and determinants of diarrhoea among infants in selected primary health centres in Kaduna north local government area, Nigeria. Pan Afr Med J. 2017;28:109.

Team / Creative direction + art: Fome Ozuwo

Let’s talk?

Got a partnership idea, or a project you need help with? Shoot me a line and let's talk.